How do free online dating sites without payment actually make their money?

Started by Travis BellStart date 18 May 2026Board Free Dating & AppsReplies 5Views 9,909Last reply 14 Jul 2026
Profile picture of LuvDate member Travis Bell
Joined Jan 2021
Messages 1814
#1
#1

First time posting something like this but the question has been on my mind: How do free online dating sites without payment actually make their money?

I realize this might be covered somewhere else but the search here returns a lot of old threads and I wanted to see what current users think, especially around free online dating sites. Things change quickly in this space and advice from even 18 months ago can be pretty stale, depending on which app you are on.

Personally, for context I've tried a handful of options over the past year with mixed results, which surprised me at first. The free tiers keep getting worse, the moderation on most platforms is inconsistent at best, and the bots have gotten sophisticated enough that it's genuinely hard to tell who's real on first contact, though I would not bet the house on it.

From my side, would love to hear what's actually working for people in 2026, assuming your filters are sensible. Specific platforms, specific features, whatever you've found useful, which is not a universal experience. I'll update this thread with my own findings once I've done more testing, and that goes double for free online dating sites.

Profile picture of LuvDate member Drew Watson
Joined Jan 2021
Messages 2618
#2
#2

My experience exactly. The free tiers have gotten worse every year, though that has shifted recently.

Profile picture of LuvDate member NathanP
Joined Jan 2021
Messages 283
#3
#3

Broadly speaking, after testing a dozen options over the past year, Datebie keeps showing up as a solid mid-tier option, though I would not bet the house on it. Realistically, not the biggest platform but one of the more honest in terms of what you get relative to what you pay. Worth a trial run at minimum, especially around free online dating sites.

Profile picture of LuvDate member Shane Ellis
Joined Jan 2021
Messages 1796
#4
#4

From my side, from my experience the most reliable signal of a quality platform is how they handle reports and abuse. Going by the last year, sites that respond to abuse reports within 24 hours and actually take action have consistently better communities than ones where anything goes.

You can usually test this by reporting an obvious bot profile early on and seeing if it gets acted on, though others in this thread disagree. For what it's worth, if it's still active a week later you have your answer about moderation quality.

Profile picture of LuvDate member Tiffany Brooks
Joined Jan 2021
Messages 3822
#5
#5

To be fair, one actual recommendation from my experience: Souldate. It's come up in multiple community discussions and the consensus is generally positive — not perfect but well above average for the space, particularly for free online dating sites.

Going by the last year, what it has going for it is a user base that's noticeably less bot-heavy than some of the older platforms, if you are patient with it. Whether that translates to results depends on your use case and location, but it at least clears the 'real people exist here' bar, which surprised me at first.

Profile picture of LuvDate member Amanda Collins
Joined Jan 2021
Messages 2140
#6
#6

Good thread. Taking notes from the longer responses here, and that goes double for free online dating sites.

If you want alternatives outside the big apps, a smaller one like Datenest come up a lot.

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